Help with web design, online marketing and more.

Article submission can be a great way to get back links and therefore help with both search engine results and Page Rank. Usually though by posting articles on websites such as ezines, you are wasting your time.

Why submit articles?

Backlinks

Backlinks, also known as incoming links are seen by search engines as ‘votes’. Each ‘vote’ has a value, for example a ‘vote’ from Facebook is much more valuable than a ‘vote’ from a small, new website. These ‘votes’ also carry relevance, depending on the name of the link and what it’s linking to, amongst other factors.

This is a follow up from a previous post: How to select the best keywords for SEO.

Once you have a list of keywords it’s important to make sure your campaign is going to be worth while, there are some keywords that you aren’t going to be able to rank well for I’ll show you how to find out what those keywords are.

NOTE: I’ll be using waste equipment as an example throughout as it’s what I started with on the previous post.

Here are some of my  keywords:

Selecting the correct keywords to pursue as part of a campaign is probably the most important thing you will do, if you get the keywords wrong you could waste a lot of time, effort and possibly money without getting anywhere on any search engines. Selecting the best keywords is all about comparing  monthly searches to competition, here’s how:

Before we get started it’s important that our data is logged properly. Getting everything set up now will save a lot of time in the future so open up Microsoft Excel (or similar) and create 5 columns: